Sending cold outreach emails is one of the best ways to generate new leads and accelerate business growth.
But generic batch-and-blast emails have little chance of breaking through today's noisy inboxes.
That's why savvy sales and marketing teams are turning to Performify to create hyper-relevant, personalized cold emails at scale.
One innovative AI solution is leveraging the rich data on LinkedIn to
automate customized AI Content outreach tailored to each prospect's unique role, interests, and preferences. In this post, we'll explore how this technology works and the powerful impact it can have on outbound campaigns.
Free Prompt:
Write a cold email based on the following Linkedin influencers writing tone, style, use industry jargon, use AITA writing framework, keep it short, no big words, length between 140 characters and 260 characters. Linkedin Influencers writing: [copy paste text from Linkedin posts here]
Cold emails sent en masse with minimal personalization face major roadblocks:
According to studies, cold emails have an average open rate of around 20% and abysmal click-through rates of 2% or less. Response rates of just 1% are common.
For campaigns with thousands or even millions of prospects, this low performance means massive wasted effort and missed opportunities. It's clear that a better approach is needed.
According to studies, cold emails have an average open rate of around 20% and abysmal click-through rates of 2% or less. Response rates of just 1% are common.
For campaigns with thousands or even millions of prospects, this low performance means massive wasted effort and missed opportunities. It's clear that a better approach is needed.
Fortunately, there's a platform packed with just the data needed to personalize outreach in a meaningful way - LinkedIn.
With over 722 million members, LinkedIn is the go-to professional social network. User profiles offer a wealth of relevant personal and professional data, including:
This data provides a 360-degree view of members' backgrounds, pain points, and preferences. It's the perfect foundation for personalizing cold email using AI tools.
For example, LinkedIn data enables you to:
This level of personalization and relevance was never before possible at such scale.
Manually personalizing outreach using LinkedIn data has been impractical before. But now, artificial intelligence can automate the process.
AI-powered sales engagement platforms integrate with LinkedIn to pull profile data. Natural language generation (NLG) then transforms this into customized email copy tailored to each recipient.
Let's look at how it works in 3 steps:
Free Prompt: Transform the following Linkedin profile data to write an outreach emai, 140-260 characters in length, highlight pain points, connect with prospect on personal level, clear, brevity, no big words, short and pointed language.
The AI platform connects with LinkedIn's API to pull details on your target prospects:
AI analyzes the compiled LinkedIn data to identify the best personalization hooks for each prospect, like:
Finally, NLG uses the analyzed data and patterns to automatically generate custom email copy for each prospect.
The AI adjusts the message for every single prospect based on their unique LinkedIn data to send emails that grab attention and drive responses.
This results in emails like:
Hi [First Name],
As a [job title] at [company], I'm sure you're interested in [pain point relevant to job and company]. [Our solution] can help by providing [key benefits based on pain point].
I noticed that you have experience with [skill/interest on profile] and are connected to [shared connection name]. Given your background, I think [our solution] would be perfect for your needs.
Let me know if you'd like to set up a quick call to discuss further. I'm confident we can help [company] tackle [relevant goals from prospect's posts].
Looking forward to connecting!
All the best,
[Sender Name]
Here are some of the top perks of combining AI and LinkedIn data for cold email personalization:
Higher open rates - Relevant subject lines and preheaders aligned with prospect needs improve open rates.
Better engagement - Personalized messaging demonstrates you understand prospects' worlds, leading to higher interaction.
Increased conversions - Tailored emails convert at up to 10X the rates of generic outreach.
Faster pipeline velocity - Higher response rates accelerate deal cycles and pipeline generation.
Enhanced brand affinity - Thoughtful, tailored outreach improves brand sentiment.
Deeper prospect insights - LinkedIn data offers a complete view of prospects for better personalization.
More productive reps - Automation frees reps to focus on high-value activities.
Operational efficiency - AI enables enterprise-level personalization at scale with minimal effort.
The collective impact is game-changing for outbound campaigns.
Leading sales engagement platforms making LinkedIn personalization easy include:
With the right solution, you can tap into the power of AI and LinkedIn data to take cold email effectiveness to new heights. Don't settle for tired generic outreach - put next-gen personalization to work for your sales and marketing efforts today.
Deliver email experiences tailored to each prospect at unprecedented scale.
Savvy brands are embracing AI not just to improve outbound results, but also completely transform go-to-market motions.
With solutions to unlock LinkedIn's data goldmine, hyper-personalized cold email is just the beginning. AI can also automate workflows across channels, recommend optimal actions per prospect, and operate as a digital member of the sales team.
The technology is accelerating what's possible for revenue teams to drive pipeline, boost productivity, and raise the bar on customer experiences. Adoption of AI and automation will soon be imperative to stay competitive.
Now is the time to leverage platforms that tap into
LinkedIn personalization and beyond. With the right tools in place, your cold outreach, lead generation, and revenue growth can thrive.
Performify does the following copywriting wonders:
All this in a 140 character SDR outreach format for better emails, higher reply rates, and more booked calls.
Proven & tested for cold outreach.
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