When you combine Google Forms with an AI writing tool, magic happens.
As a copywriter scaling my agency past six figures, I noticed a trend.
Clients don’t actually care how long content takes to write.
They care about receiving quality work, great service, and working with someone who takes the time to understand their product/service.
Enter
AI client intake forms.
That’s why a thorough client intake form is so valuable. It captures details like:
Marketers use this information to ensure that their copywriting deliverables align with their client’s vision.
But then I asked myself; How can I quickly translate form responses into strategic messaging and content frameworks?
In this blog, I'll show you how to customer onboarding information into marketing content and share with you a new Google Forms AI alternative that can help automate writing content.
Free Prompt: "Write an seo optimized blog post based on the Title: [Your Title]"
Create expanded sections, 3 paragraphs, for each section using customer insights from the following Google Form Responses: [Your Form Responses].
As a freelance writer or marketing agency, you want to deliver exceptional work to clients. But that requires truly understanding their business, offer, and goals first.
The problem is, clients don’t always provide complete information upfront.
So you either have to go back and forth getting clarification, or make guesses that result in multiple rounds of revisions.
This wastes a ton of time for both parties. But even more importantly, it means delivering work that just “gets the job done” instead of inspiring real results.
Your clients want you to intrinsically understand 4 key things:
With this context, you can strategically develop positioning and messaging that resonates. And importantly, nail it in the first draft.
This is exactly why smart freelancers and agencies use client intake forms. It allows them to collect detailed background information upfront.
But then they run into another problem...
Let’s say you have an excellent client intake form that captures lots of helpful context. How do you actually turn form responses into strategic marketing copy or content?
Typically, a writer would manually review the form, analyze the information, develop positioning ideas, write a creative brief, outline the content, and finally sit down to write.
This is an extremely labor intensive process. And it means delivering the first draft can take days or even weeks.
The work required to translate form responses into strategic copy can stop you from scaling.
What if instead, software could instantly transform client intake form responses into complete, well-written marketing content?
Free Prompt: "Please create an H1, 3 different H2 section hooks, 2 H3 subheaders, and 3 bullet point sections with stats and messaging focusing on [keywords] that provide insights into [solution]. Optimize around the following form responses: [Google Form Responses]"
First, you spend hours writing custom content, from scratch, for every client.
Next, you put in lots of effort based on limited client information. This often leads to multiple revisions.
Clients get frustrated. You get drained.
Wouldn't it be nice to speed up content creation while keeping clients happy?
This is why we created Performify. It's a Google Forms AI alternative that writes content for you based on your Google Form responses.
Using AI for Google Forms can be extremely beneficial for any marketing activities surrounding:
Using tools like Performify offer a number of advantages.
We designed our intake forms to cover every angle.
Questions go deep around goals, ideal customers, differentiators, value propositions, use cases, and more.
This ensures we gather the complete, contextual data that we will use to power our AI writer.
Our clients are actually eager to provide more helpful details this way!
Our average form response rates are now 5X higher using Performify.
Instantly as someone submits their form, our AI form tool analyzes every response across questions with advanced machine learning algorithms.
In literally 3 seconds it determines:
This detailed strategic direction would have taken our human copywriters hours of effort!
Armed with both incredibly rich context around a client and the outlined messaging frameworks – our AI writing tool gets to work creating full initial drafts of marketing content tailored specifically to them.
Whether it's high converting landing pages, blog articles, or B2B emails, everything feels hand-crafted for your client.
And the best part is that we save your form responses, so that you can re-use them to generate different types content.
Pretty cool, right?
I have seen first-hand as an agency owner how rethinking outdated processes around capturing customer insights, analyzing research, strategizing messaging, and enabling personalized content development at scale can lead to:
Now any marketer, freelancer or brand can tap into this same efficient and scalable model for success.
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