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Guide to AI-Personalization at Scale for Marketers

August 5, 2023

Introduction to AI Personalization

In today's fast-paced digital environment, businesses need to adapt swiftly to stay ahead of their competition. AI-driven personalization offers a way to connect with consumers on a deeper, more meaningful level. By understanding individual preferences, behaviors, and contexts, AI algorithms can create personalized marketing strategies that resonate strongly with the target audience. From personalized email campaigns to tailored product recommendations, AI personalization can significantly increase conversion rates, customer engagement, and brand loyalty.

We'll dive into the key principles, tips, and techniques required to create exceptionally targeted marketing campaigns that resonate with your audience.

Plus, we'll showcase powerful AI personalization tools and techniques designed to optimize your marketing efforts, including hands-on examples with CSV files, Python code, and AI implementation.

The Advantages of AI Personalization Tools

By harnessing AI's analytical power, businesses can refine their approach, delivering personalized experiences that captivate audiences.

Understanding individual preferences
Connecting on a deeper level
Creating tailored product recommendations
Increasing conversion rates
Enhancing customer engagement and brand loyalty

1.) Authenticity and Relevance

The benefits on gathering, storing, and using your customer insights can be huge.

Generating high-converting content that authentically resonates.
Crafting compelling narratives based on audience preferences
Speaking directly to unique customer needs

Here are more detailed examples for you to reference:

This table captures the preferences of users in two categories: sports and food. Additional columns provide details about the user's last interaction date and most frequently used command with the AI assistant.

2.) Using Personalized AI Tools to Match Your Writing Style

This table illustrates a profile for users with details related to their writing style. It includes aspects such as their preference for industry-specific jargon, common mistakes they make in writing, favorite words, least used punctuation, and how frequently they write.

Both tables can easily be represented in Google Sheets and provide a comprehensive snapshot of the users, enabling more personalized interactions through AI-driven systems.

3.) Enhanced Purchase Intent and ROI

Context-driven marketing takes personalization to the next level by considering users' real-time context such as location, device, browsing behavior, and more. Platforms like Adobe Experience Cloud offer insights into these areas, allowing for highly responsive marketing materials.

Analyzing audience preferences
Designing communication pieces for specific user context
Driving higher purchase intent and ROI

AI Prompts for Marketing That You Can Use For Segmentation

Segmenting your audience and personalizing your messaging is essential for more effective communication. It ensures that the content resonates with the unique needs and interests of different audience segments. Here are some prompts that can be used with OpenAI models to generate targeted content for various scenarios.

By using these prompts with an AI model like ChatGPT, marketers and content creators can generate tailored messages that are more likely to resonate with different segments of their audience. It adds a personal touch to the communication, making it more engaging and effective.

1. Segmentation by Age Group

Prompt for Teachers: "Write an email introducing a new educational tool designed for teachers to enhance online teaching."

Prompt for Healthcare Professionals: "Develop a brochure content for a medical conference that caters to doctors, nurses, and other healthcare professionals."

2. Segmentation by Profession

Prompt for Young Adults: "Create a promotional message for a new fitness app targeting young adults aged 18-25 who are interested in home workouts."

Prompt for Seniors: "Craft an informative message about a healthcare service designed specifically for seniors aged 65 and above, focusing on accessibility and ease of use."

3. Segmentation by Interest

Prompt for Travel Enthusiasts: "Compose a newsletter for travel enthusiasts highlighting the top 5 exotic destinations to explore post-pandemic."

Prompt for Food Lovers: "Create a blog post for food lovers that features unique and must-try dishes from different cultures around the world."

4. Segmentation by Customer Behavior

Prompt for Loyal Customers: "Draft a thank-you note for loyal customers, offering them an exclusive discount on their next purchase."

Prompt for New Customers: "Write a welcome email for new customers, introducing them to the range of products and services available."

Creating Prompts for AI Personalization

The right prompts enable you to craft messaging and create storylines that feel genuine and are highly relevant to your target audience.

With AI analyzing and learning from customers browsing history, purchase patterns, and interactions on your website and social media channels, your marketing campaigns will engage on an entirely new level compared to traditional marketing techniques.

Step 1.) Craft the Perfect Prompt

Crafting the perfect prompt is essential for the success of your artificial intelligence-generated content.

Let's start by tackling a popular challenge – personalized cold email marketing with ai

Prompt Example: Compose an engaging introductory email subject line for a cosmetic company. Use the following url for context, tone, writing style, and industry jargon:

- https://kyliecosmetics.com

- https://jeffreestarcosmetics.com

- https://colourpop.com

Step 2.) Inputting Industry-Specific Data

Yes, ChatGPT can the internet. We've been doing it since it's release. ;)

Try this prompt with your website: Prompt Example: Write a high-converting landing page based on the the following URL: [your website]

You can also create a a spreadsheet with examples of your industry-related terms in each cell.

This allows you to have a reference point for use in prompt engineering.

There also ways to give ChatGPT industry context without using website links or spreadsheets.

1. Prompt Example: Reference information from: Example: Renowned Adventure Travel Company | Milestones Travel Blog | Trip Adventure Blog

2. Prompt Example: Curate recipes for a gourmet, healthy cooking service.

3. Prompt Example: Refer to the site list below for alignment with macro-nutrition, style presentation, and professional plating elements. Example: Commended Cooking Magazine | Professional Chef's Blog | Nutritional Food Blog